CRM is the magic word of the last 5 years. A company without a sufficient database is basically blindfolded. The magic of CRM is in the implementation and usage of the database. There are some very specific rules to get control over the end user data in Europe. So a specific approach is required.
Collecting data form your end-users or prospects is one thing but managing your data actively is another story. Integrated together with other ways of communication, database marketing is a very powerful tool to hit the target right between the eyes.
However, the rules of direct marketing have been changed lately. It is moving more and more towards permissive marketing. It is important for you to know the rules for each country before sending out Direct Marketing campaigns.
Our network provides you with the right marketing services and the right legal support so your activities will be effective and accepted.